What I’ve seen in practice is that you need CPMs to be extraordinarily high and CPCs ridiculously low to pull this off. And it seems that for this to be possible, you’d have to dilute the demographics advertisers are sold on when you buy the cheap traffic. So long term the CPM would drop (assuming honest ad sales teams and intelligent, optimizing advertisers), and the long term revenue would suffer.

I cannot. I am looking at proprietary info (internal reports) and adding layers of external info. We are a listed company so I have to be very careful with what I share in terms of reports. Most of reports are confidential. And I will only give broad overviews.

Sorry.

Philip

Sorry but I don’t quite understand your financial reference. From my understanding of the markets, the more standardized a product is, the easier it is to package and sell. Many a ‘stock’ denominated in different currencies sounds almost like a bespoke product that could be traded over the counter? But interesting idea on being able to ‘lock in’ impression rates and costs.