<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>The Online CMO by Philip Hallenborg &#187; Web Analytics</title>
	<atom:link href="http://philiphallenborg.com/category/web-analytics/feed/" rel="self" type="application/rss+xml" />
	<link>http://philiphallenborg.com</link>
	<description>Online marketing and ebusiness management, strategy and optimization.</description>
	<lastBuildDate>Mon, 14 Jun 2010 09:55:48 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='philiphallenborg.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://www.gravatar.com/blavatar/4066f247dbee6b96a2027449c243524b?s=96&#038;d=http://s2.wp.com/i/buttonw-com.png</url>
		<title>The Online CMO by Philip Hallenborg &#187; Web Analytics</title>
		<link>http://philiphallenborg.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://philiphallenborg.com/osd.xml" title="The Online CMO by Philip Hallenborg" />
	<atom:link rel='hub' href='http://philiphallenborg.com/?pushpress=hub'/>
		<item>
		<title>Beware of false attribution of online sales!</title>
		<link>http://philiphallenborg.com/2009/06/04/beware-of-false-attribution-of-online-sales/</link>
		<comments>http://philiphallenborg.com/2009/06/04/beware-of-false-attribution-of-online-sales/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 20:36:06 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[eBiz Affiliation]]></category>
		<category><![CDATA[eBiz Demand Generation]]></category>
		<category><![CDATA[eBiz Management]]></category>
		<category><![CDATA[Accounting for performance in affiliate programmes.]]></category>
		<category><![CDATA[Don't pay twice for the same sale.]]></category>
		<category><![CDATA[How affiliate performance is credited.]]></category>
		<category><![CDATA[iSales vs. Sales.]]></category>
		<category><![CDATA[Marketing ROI on affiliate programmes.]]></category>
		<category><![CDATA[Online sale attribution conflict.]]></category>
		<category><![CDATA[Pitfalls in affiliate marketing.]]></category>
		<category><![CDATA[ROI misrepresentation.]]></category>

		<guid isPermaLink="false">http://philiphallenborg.com/?p=253</guid>
		<description><![CDATA[Any effective ROI assessment of online demand generation needs to be based on some form of tracking. The preferred method for understanding where the originating customer of a sale was exposed to the marketing message/ creative is the &#8220;cookie&#8221; i.e. a small text file sent via the browser to the computer at the place of exposure. When the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=253&subd=philiphallenborg&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://philiphallenborg.com/2009/06/04/beware-of-false-attribution-of-online-sales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7583330678e3b0cb709c67a7c0d921d2?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Phil</media:title>
		</media:content>
	</item>
		<item>
		<title>Recession hitting Average Order Values Online</title>
		<link>http://philiphallenborg.com/2009/05/05/recession-hitting-average-order-values-online/</link>
		<comments>http://philiphallenborg.com/2009/05/05/recession-hitting-average-order-values-online/#comments</comments>
		<pubDate>Tue, 05 May 2009 09:47:34 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[eBiz Affiliation]]></category>
		<category><![CDATA[eBiz Demand Generation]]></category>
		<category><![CDATA[eBiz Globalization]]></category>
		<category><![CDATA[eBiz International]]></category>
		<category><![CDATA[eBiz Management]]></category>
		<category><![CDATA[Average order values online hit by recession.]]></category>
		<category><![CDATA[Drivers of lower average order value online.]]></category>
		<category><![CDATA[Ecommerce slowing - driven by lower average order values.]]></category>

		<guid isPermaLink="false">http://philiphallenborg.com/?p=237</guid>
		<description><![CDATA[My colleague Åsa Lundell at TradeDoubler, www.tradedoubler.com and  www.digipedia.se, showed me some very interesting research on transaction volumes online. The research clearly highlights how average order values (AOVs) are trending down year to date. What is even more interesting is that the order volumes themselves are not trending down. The number of orders are probably [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=237&subd=philiphallenborg&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://philiphallenborg.com/2009/05/05/recession-hitting-average-order-values-online/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7583330678e3b0cb709c67a7c0d921d2?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Phil</media:title>
		</media:content>
	</item>
		<item>
		<title>What is your margin dollar optimum?</title>
		<link>http://philiphallenborg.com/2008/10/17/what-is-your-margin-dollar-optimum/</link>
		<comments>http://philiphallenborg.com/2008/10/17/what-is-your-margin-dollar-optimum/#comments</comments>
		<pubDate>Fri, 17 Oct 2008 09:00:46 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[eBiz Big Picture]]></category>
		<category><![CDATA[eBiz Demand Generation]]></category>
		<category><![CDATA[eBiz Management]]></category>
		<category><![CDATA[Easy ways to gage price elasticity.]]></category>
		<category><![CDATA[Optimizing margin dollars online.]]></category>

		<guid isPermaLink="false">http://philiphallenborg.wordpress.com/?p=137</guid>
		<description><![CDATA[Price elasticity of demand is a difficult topic. One quick and useful way to gage if you are maximizing your margin $ attainment is to look at the development of margin$/site visit versus your margin %. The latter metric is in many cases a good proxy for price competitiveness and has the advantage of being [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=137&subd=philiphallenborg&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://philiphallenborg.com/2008/10/17/what-is-your-margin-dollar-optimum/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7583330678e3b0cb709c67a7c0d921d2?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Phil</media:title>
		</media:content>

		<media:content url="http://philiphallenborg.files.wordpress.com/2008/10/elast.jpg" medium="image">
			<media:title type="html">elast</media:title>
		</media:content>
	</item>
		<item>
		<title>Food For Thought On eCommerce Landscape 2008</title>
		<link>http://philiphallenborg.com/2008/05/26/food-for-thought-on-ecommerce-landscape-2008/</link>
		<comments>http://philiphallenborg.com/2008/05/26/food-for-thought-on-ecommerce-landscape-2008/#comments</comments>
		<pubDate>Mon, 26 May 2008 12:00:22 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[eBiz Big Picture]]></category>
		<category><![CDATA[eBiz Management]]></category>
		<category><![CDATA[eBiz Strategy]]></category>
		<category><![CDATA[eCommerce Changes 2008]]></category>
		<category><![CDATA[Top 10 Changes for 2008]]></category>
		<category><![CDATA[WPP Projections 2008]]></category>

		<guid isPermaLink="false">http://philiphallenborg.wordpress.com/?p=111</guid>
		<description><![CDATA[In a recent publications from WPP titled “Change Bite: 10 changes for 2008” you will find a lot of food for thought on where the online landscape is going given some important “from…to…” trends: 1.From China farmland to world stage 2.From global village to local planet 3.From big to nano 4.From fixed pricing to opt-in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=111&subd=philiphallenborg&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://philiphallenborg.com/2008/05/26/food-for-thought-on-ecommerce-landscape-2008/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7583330678e3b0cb709c67a7c0d921d2?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Phil</media:title>
		</media:content>
	</item>
		<item>
		<title>Top Ten Convergence Tips</title>
		<link>http://philiphallenborg.com/2008/05/20/top-ten-convergence-tips/</link>
		<comments>http://philiphallenborg.com/2008/05/20/top-ten-convergence-tips/#comments</comments>
		<pubDate>Tue, 20 May 2008 12:00:02 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[eBiz Management]]></category>
		<category><![CDATA[eBiz News and Trends]]></category>
		<category><![CDATA[Handelns utredningsintitut ehandel.]]></category>
		<category><![CDATA[Handels utredningsintitut och Posten.]]></category>
		<category><![CDATA[Top 10 convergence tips.]]></category>
		<category><![CDATA[Top 10 drivers of online sales.]]></category>

		<guid isPermaLink="false">http://philiphallenborg.wordpress.com/?p=103</guid>
		<description><![CDATA[As e-commerce continues to grow, Dagens Nyheter, Sweden&#8217;s leading newspaper, today published Handelns utredningsinstitut&#8217;s and Posten&#8217;s (Swedish Retail Institute and Swedish Postal Services respectively) top tips and tricks to increase sales on-line. You will recognize many of them from topics previously discussed in this blog. Maintain a simple and easily navigated site. Use images extensively and display clear product [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=103&subd=philiphallenborg&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://philiphallenborg.com/2008/05/20/top-ten-convergence-tips/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7583330678e3b0cb709c67a7c0d921d2?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Phil</media:title>
		</media:content>
	</item>
	</channel>
</rss>