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	<title>The Online CMO by Philip Hallenborg &#187; eBiz Upsell- &#38; Crossell</title>
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	<description>Online marketing and ebusiness management, strategy and optimization.</description>
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		<title>The Online CMO by Philip Hallenborg &#187; eBiz Upsell- &#38; Crossell</title>
		<link>http://philiphallenborg.com</link>
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		<title>From Big to Nano &#8211; Visualisation on the Rise</title>
		<link>http://philiphallenborg.com/2008/05/23/from-big-to-nano-visualisation-on-the-rise/</link>
		<comments>http://philiphallenborg.com/2008/05/23/from-big-to-nano-visualisation-on-the-rise/#comments</comments>
		<pubDate>Fri, 23 May 2008 06:00:20 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[eBiz Big Picture]]></category>
		<category><![CDATA[eBiz Merchandizing]]></category>
		<category><![CDATA[eBiz News and Trends]]></category>
		<category><![CDATA[eBiz Upsell- & Crossell]]></category>
		<category><![CDATA[Online visualisation increases differentiation.]]></category>
		<category><![CDATA[Visualisation in ecommerce.]]></category>
		<category><![CDATA[Visualisation offers an online margin opportunity.]]></category>

		<guid isPermaLink="false">http://philiphallenborg.wordpress.com/?p=113</guid>
		<description><![CDATA[In a previous blog I discussed a publication from WPP on some key trends and changes in 2008. One of the top trends are coined &#8220;From big to nano&#8221;. The report points to some key developments supporting this statement e.g. mini vehicles, micro credit, small media formats and devices, renting and lending as opposed to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=113&subd=philiphallenborg&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Phil</media:title>
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		<title>How Much Extra Would You Pay For Configurating Your Product or Service?</title>
		<link>http://philiphallenborg.com/2008/05/21/how-much-extra-would-you-pay-for-configurating-your-product-or-service/</link>
		<comments>http://philiphallenborg.com/2008/05/21/how-much-extra-would-you-pay-for-configurating-your-product-or-service/#comments</comments>
		<pubDate>Wed, 21 May 2008 12:00:33 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[eBiz Management]]></category>
		<category><![CDATA[eBiz Strategy]]></category>
		<category><![CDATA[eBiz Upsell- & Crossell]]></category>
		<category><![CDATA[Differentiation that leads to competitive advantages.]]></category>
		<category><![CDATA[The cost of offering choices.]]></category>

		<guid isPermaLink="false">http://philiphallenborg.wordpress.com/?p=105</guid>
		<description><![CDATA[Michael E. Porter’s teachings on Competitive Advantage offer a fundamental choice for us e-business managers when adopting a strategy. We can try to do things cheaper than our competitors, or we can do things differently and stand out. Doing both is obviously great – but in reality a rare utopist condition. This is a useful starting [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=105&subd=philiphallenborg&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://philiphallenborg.com/2008/05/21/how-much-extra-would-you-pay-for-configurating-your-product-or-service/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Phil</media:title>
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		<title>Does your customer really need the choices?</title>
		<link>http://philiphallenborg.com/2008/04/10/does-your-customer-really-need-the-choices/</link>
		<comments>http://philiphallenborg.com/2008/04/10/does-your-customer-really-need-the-choices/#comments</comments>
		<pubDate>Thu, 10 Apr 2008 12:00:09 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[eBiz Channel Conflict]]></category>
		<category><![CDATA[eBiz Upsell- & Crossell]]></category>
		<category><![CDATA[Increasing convergence with an optimized store.]]></category>
		<category><![CDATA[Limiting store options.]]></category>
		<category><![CDATA[Optimizing configurator choices.]]></category>

		<guid isPermaLink="false">http://philiphallenborg.wordpress.com/?p=83</guid>
		<description><![CDATA[At some point in the development of your site, demands on up-sell and cross-sell initiatives will become stronger and stronger. Maturity in most markets means that price competition focuses on the base products or services (that are comparable substitutes) not on the wide number of accessories, options, extras or services that are offered at and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=83&subd=philiphallenborg&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Phil</media:title>
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		<title>Cross elasticity in practice</title>
		<link>http://philiphallenborg.com/2008/03/17/cross-elasticity-in-practice/</link>
		<comments>http://philiphallenborg.com/2008/03/17/cross-elasticity-in-practice/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 12:00:24 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[eBiz Channel Conflict]]></category>
		<category><![CDATA[eBiz Promo & Pricing]]></category>
		<category><![CDATA[eBiz Upsell- & Crossell]]></category>
		<category><![CDATA[cross elasticity and channel competition.]]></category>
		<category><![CDATA[Managing substitue products]]></category>

		<guid isPermaLink="false">http://philiphallenborg.wordpress.com/?p=75</guid>
		<description><![CDATA[One of the most difficult disciplines in marketing is that of pricing and elasticity of demand. In today&#8217;s article, I wanted to give my 2 cents on cross elasticity for substitute products in a portfolio. I have seen a lot of it lately. And I am realizing how easy it is to sell your stuff [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=75&subd=philiphallenborg&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Phil</media:title>
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			<media:title type="html">Distributions of cross sell</media:title>
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		<item>
		<title>Multivariate testing &#8211; the new buzz</title>
		<link>http://philiphallenborg.com/2008/03/14/multivariate-testing-the-new-buzz/</link>
		<comments>http://philiphallenborg.com/2008/03/14/multivariate-testing-the-new-buzz/#comments</comments>
		<pubDate>Fri, 14 Mar 2008 12:00:11 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[eBiz Merchandizing]]></category>
		<category><![CDATA[eBiz Payment & Checkout]]></category>
		<category><![CDATA[eBiz Promo & Pricing]]></category>
		<category><![CDATA[eBiz Upsell- & Crossell]]></category>
		<category><![CDATA[A/B testing]]></category>
		<category><![CDATA[merchandizing]]></category>
		<category><![CDATA[Mulivariate testing]]></category>
		<category><![CDATA[optimization of site]]></category>
		<category><![CDATA[pathing and KPIs.]]></category>

		<guid isPermaLink="false">http://philiphallenborg.com/?p=72</guid>
		<description><![CDATA[Despite many weeks of resistance, I had to yield to team pressure and start learning about the latest buzz word in site and offer development: multivariate testing (MVT). Apparently good old split testing (A/B)  is no longer good enough. Jupiter Research state in a report from 2006 “Multivariate Testing and Site Optimization, STO-06-C06” that “Thirty-two [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=72&subd=philiphallenborg&ref=&feed=1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Phil</media:title>
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