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	<title>The Online CMO by Philip Hallenborg &#187; eBiz Strategy</title>
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	<description>Online marketing and ebusiness management, strategy and optimization.</description>
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		<title>The Online CMO by Philip Hallenborg &#187; eBiz Strategy</title>
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		<title>Genombrottet för annonsnätverken genom målgruppsstyrning (&#8220;targetting&#8221;)</title>
		<link>http://philiphallenborg.com/2010/06/14/genombrottet-for-annonsnatverken-genom-malgruppsstyrning-targetting/</link>
		<comments>http://philiphallenborg.com/2010/06/14/genombrottet-for-annonsnatverken-genom-malgruppsstyrning-targetting/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 09:51:37 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[eBiz Affiliation]]></category>
		<category><![CDATA[eBiz Big Picture]]></category>
		<category><![CDATA[eBiz Demand Generation]]></category>
		<category><![CDATA[eBiz Globalization]]></category>
		<category><![CDATA[eBiz News and Trends]]></category>
		<category><![CDATA[eBiz Strategy]]></category>
		<category><![CDATA[målgruppsstyrning i annonsnätverk]]></category>
		<category><![CDATA[annonsnätverk i Sverige]]></category>
		<category><![CDATA[framtiden för annonsnätverken]]></category>
		<category><![CDATA[retargetting ökar sin andel av spend]]></category>
		<category><![CDATA[genombrottet för annonsnätverken]]></category>

		<guid isPermaLink="false">http://philiphallenborg.com/?p=335</guid>
		<description><![CDATA[Annonsnätverken i Sverige har hittills haft begränsat genomslag om man ser till andel av den totala mediainvesteringen online. Enligt IRM stod online (och mobilt) för c:a 18% av mediainvesteringen 2009 (c:a 5 miljarder SEK totalt för Internet). Av det var c:a 1.7 miljarder eller 32% display/ bannerannonsering. Min gissning är att annonsnätverken i Sverige tillsammans har kommer att ha c:a 10% av den kakan 2010 d &#8230; <a href="http://philiphallenborg.com/2010/06/14/genombrottet-for-annonsnatverken-genom-malgruppsstyrning-targetting/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&amp;blog=2924983&amp;post=335&amp;subd=philiphallenborg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Phil</media:title>
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		<title>Renodling av sökaffären pressade affiliatemarknaden 2009</title>
		<link>http://philiphallenborg.com/2010/05/20/renodling-av-sokaffaren-pressade-affiliatemarknaden-2009/</link>
		<comments>http://philiphallenborg.com/2010/05/20/renodling-av-sokaffaren-pressade-affiliatemarknaden-2009/#comments</comments>
		<pubDate>Thu, 20 May 2010 10:05:07 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[eBiz Affiliation]]></category>
		<category><![CDATA[eBiz Big Picture]]></category>
		<category><![CDATA[eBiz Demand Generation]]></category>
		<category><![CDATA[eBiz Management]]></category>
		<category><![CDATA[eBiz News and Trends]]></category>
		<category><![CDATA[eBiz Strategy]]></category>
		<category><![CDATA[Sökordsaffiliates]]></category>
		<category><![CDATA[Affiliatemarknaden 2009]]></category>
		<category><![CDATA[Sökordsmarknadsföring ett viktigt komplement till affiliatenätverken]]></category>
		<category><![CDATA[Rätt kanaler]]></category>

		<guid isPermaLink="false">http://philiphallenborg.com/?p=302</guid>
		<description><![CDATA[Det har inte undgått någon att sökordsmarknadsföringen eller &#8220;Search Engine Marketing&#8221; tagit stor andel av marknadsbudgettar och onlinebudgettar senaste åren. Enligt den senaste mediabyråbarometern (18/5-2010) växte sökinvesteringen med +27% årsvis.   Växten drivs huvudsakligen av omfördelning av budgettar till online &#8230; <a href="http://philiphallenborg.com/2010/05/20/renodling-av-sokaffaren-pressade-affiliatemarknaden-2009/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&amp;blog=2924983&amp;post=302&amp;subd=philiphallenborg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Phil</media:title>
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			<media:title type="html">Mediab</media:title>
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		<title>Life not easy for Search Engine Marketers</title>
		<link>http://philiphallenborg.com/2010/01/19/life-not-easy-for-search-engine-marketers/</link>
		<comments>http://philiphallenborg.com/2010/01/19/life-not-easy-for-search-engine-marketers/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 16:10:19 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[eBiz Big Picture]]></category>
		<category><![CDATA[eBiz Demand Generation]]></category>
		<category><![CDATA[eBiz Management]]></category>
		<category><![CDATA[eBiz Strategy]]></category>
		<category><![CDATA[Search Engine Marketing Gross Margins are low.]]></category>
		<category><![CDATA[Search Engine Marketing not profitable.]]></category>
		<category><![CDATA[Consolidation to be expected in search engine marketing industry.]]></category>
		<category><![CDATA[Search Engine Marketing firms need to diversify to survive.]]></category>
		<category><![CDATA[Google makes it difficult for pure play search engine marketing players to survive.]]></category>

		<guid isPermaLink="false">http://philiphallenborg.com/?p=278</guid>
		<description><![CDATA[Search Engine Marketing Gross Margins are low.  <a href="http://philiphallenborg.com/2010/01/19/life-not-easy-for-search-engine-marketers/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&amp;blog=2924983&amp;post=278&amp;subd=philiphallenborg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Phil</media:title>
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		<title>Time is up for keyword affiliates?</title>
		<link>http://philiphallenborg.com/2009/05/25/time-is-up-for-keyword-affiliates/</link>
		<comments>http://philiphallenborg.com/2009/05/25/time-is-up-for-keyword-affiliates/#comments</comments>
		<pubDate>Mon, 25 May 2009 20:25:17 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[eBiz Globalization]]></category>
		<category><![CDATA[eBiz Management]]></category>
		<category><![CDATA[eBiz Strategy]]></category>
		<category><![CDATA[Advertiser search know how changing online demand playing field.]]></category>
		<category><![CDATA[Affiliate programmes see less search mix.]]></category>
		<category><![CDATA[Keyword policies changed as advertisers take over search.]]></category>
		<category><![CDATA[Search affiliates in trouble?]]></category>

		<guid isPermaLink="false">http://philiphallenborg.com/?p=250</guid>
		<description><![CDATA[It seems more and more advertisers are choosing so called closed keyword policies i.e. they choose not to work with specialized affiliates that employ search engine marketing (SEM) tactics to drive traffic and make money on the difference between cost per click &#8230; <a href="http://philiphallenborg.com/2009/05/25/time-is-up-for-keyword-affiliates/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&amp;blog=2924983&amp;post=250&amp;subd=philiphallenborg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Phil</media:title>
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		<title>Top five marketing ROI tips for downturn</title>
		<link>http://philiphallenborg.com/2009/05/08/top-five-marketing-roi-tips-for-downturn/</link>
		<comments>http://philiphallenborg.com/2009/05/08/top-five-marketing-roi-tips-for-downturn/#comments</comments>
		<pubDate>Fri, 08 May 2009 08:44:27 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[eBiz Big Picture]]></category>
		<category><![CDATA[eBiz Demand Generation]]></category>
		<category><![CDATA[eBiz News and Trends]]></category>
		<category><![CDATA[eBiz Strategy]]></category>
		<category><![CDATA[Top five marketing ROI tips for downturn.]]></category>
		<category><![CDATA[Getting the most out of the marketing budget.]]></category>
		<category><![CDATA[Fighting back with marketing spend.]]></category>

		<guid isPermaLink="false">http://philiphallenborg.com/?p=245</guid>
		<description><![CDATA[Most companies are now looking over how to get the most out of their marketing budgets. Here are my top 5: Push a cost per order agenda &#8211; reduce risks by getting marketing communications suppliers to share your risk (cost &#8230; <a href="http://philiphallenborg.com/2009/05/08/top-five-marketing-roi-tips-for-downturn/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&amp;blog=2924983&amp;post=245&amp;subd=philiphallenborg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Phil</media:title>
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			<media:title type="html">Closing down</media:title>
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