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	<title>The Online CMO by Philip Hallenborg &#187; eBiz Promo &#38; Pricing</title>
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	<description>Online marketing and ebusiness management, strategy and optimization.</description>
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		<title>The Online CMO by Philip Hallenborg &#187; eBiz Promo &#38; Pricing</title>
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		<title>Cessna Campaign Sites Go AWOL</title>
		<link>http://philiphallenborg.com/2008/11/01/cessna-campaign-sites-go-awol/</link>
		<comments>http://philiphallenborg.com/2008/11/01/cessna-campaign-sites-go-awol/#comments</comments>
		<pubDate>Sat, 01 Nov 2008 09:46:28 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[eBiz Demand Generation]]></category>
		<category><![CDATA[eBiz Management]]></category>
		<category><![CDATA[eBiz Merchandizing]]></category>
		<category><![CDATA[eBiz News and Trends]]></category>
		<category><![CDATA[eBiz Promo & Pricing]]></category>
		<category><![CDATA[Risks with broken links]]></category>
		<category><![CDATA[Brand threat from broken links]]></category>
		<category><![CDATA[Cessna broken links]]></category>
		<category><![CDATA[Cessna campaign site linking to adult material.]]></category>
		<category><![CDATA[Mismanagement of landing pages.]]></category>

		<guid isPermaLink="false">http://philiphallenborg.wordpress.com/?p=148</guid>
		<description><![CDATA[One of my greatest interests in life is flying and aviation. Clicking on global aircraft manufacturer Cessna&#8217;s Caravan campaign site www.caravanpostcards.com I was faced with an interesting selection of linked pics below: From left to right these pictures link to: http://www.conquerjungles.com/ &#8230; <a href="http://philiphallenborg.com/2008/11/01/cessna-campaign-sites-go-awol/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&amp;blog=2924983&amp;post=148&amp;subd=philiphallenborg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Phil</media:title>
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			<media:title type="html">screenhunter_01-oct-31-1052</media:title>
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		<title>Cross elasticity in practice</title>
		<link>http://philiphallenborg.com/2008/03/17/cross-elasticity-in-practice/</link>
		<comments>http://philiphallenborg.com/2008/03/17/cross-elasticity-in-practice/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 12:00:24 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[eBiz Channel Conflict]]></category>
		<category><![CDATA[eBiz Promo & Pricing]]></category>
		<category><![CDATA[eBiz Upsell- & Crossell]]></category>
		<category><![CDATA[cross elasticity and channel competition.]]></category>
		<category><![CDATA[Managing substitue products]]></category>

		<guid isPermaLink="false">http://philiphallenborg.wordpress.com/?p=75</guid>
		<description><![CDATA[One of the most difficult disciplines in marketing is that of pricing and elasticity of demand. In today&#8217;s article, I wanted to give my 2 cents on cross elasticity for substitute products in a portfolio. I have seen a lot &#8230; <a href="http://philiphallenborg.com/2008/03/17/cross-elasticity-in-practice/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&amp;blog=2924983&amp;post=75&amp;subd=philiphallenborg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Phil</media:title>
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			<media:title type="html">Distributions of cross sell</media:title>
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		<title>Multivariate testing &#8211; the new buzz</title>
		<link>http://philiphallenborg.com/2008/03/14/multivariate-testing-the-new-buzz/</link>
		<comments>http://philiphallenborg.com/2008/03/14/multivariate-testing-the-new-buzz/#comments</comments>
		<pubDate>Fri, 14 Mar 2008 12:00:11 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[eBiz Merchandizing]]></category>
		<category><![CDATA[eBiz Payment & Checkout]]></category>
		<category><![CDATA[eBiz Promo & Pricing]]></category>
		<category><![CDATA[eBiz Upsell- & Crossell]]></category>
		<category><![CDATA[A/B testing]]></category>
		<category><![CDATA[merchandizing]]></category>
		<category><![CDATA[Mulivariate testing]]></category>
		<category><![CDATA[optimization of site]]></category>
		<category><![CDATA[pathing and KPIs.]]></category>

		<guid isPermaLink="false">http://philiphallenborg.com/?p=72</guid>
		<description><![CDATA[Despite many weeks of resistance, I had to yield to team pressure and start learning about the latest buzz word in site and offer development: multivariate testing (MVT). Apparently good old split testing (A/B)  is no longer good enough. Jupiter &#8230; <a href="http://philiphallenborg.com/2008/03/14/multivariate-testing-the-new-buzz/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&amp;blog=2924983&amp;post=72&amp;subd=philiphallenborg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Phil</media:title>
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		<title>Price points don&#8217;t drive site visits</title>
		<link>http://philiphallenborg.com/2008/03/12/price-points-dont-drive-site-visits/</link>
		<comments>http://philiphallenborg.com/2008/03/12/price-points-dont-drive-site-visits/#comments</comments>
		<pubDate>Wed, 12 Mar 2008 12:00:18 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[eBiz Promo & Pricing]]></category>
		<category><![CDATA[driving traffic with aggressive price and promo]]></category>
		<category><![CDATA[Using price points to drive site visits]]></category>

		<guid isPermaLink="false">http://philiphallenborg.com/?p=60</guid>
		<description><![CDATA[I don&#8217;t see a clear correlation between price point levels and Site visits. It would be an intuitive relationship, i.e. low prices lead to more visits, but actually in my work this is not a strong relationship. Time after time &#8230; <a href="http://philiphallenborg.com/2008/03/12/price-points-dont-drive-site-visits/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&amp;blog=2924983&amp;post=60&amp;subd=philiphallenborg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Phil</media:title>
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		<item>
		<title>If your consideration is going south, check the distribution of your leads!</title>
		<link>http://philiphallenborg.com/2008/03/11/if-your-consideration-is-going-south-check-the-distribution-of-your-leads/</link>
		<comments>http://philiphallenborg.com/2008/03/11/if-your-consideration-is-going-south-check-the-distribution-of-your-leads/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 12:00:11 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[eBiz Affiliation]]></category>
		<category><![CDATA[eBiz Demand Generation]]></category>
		<category><![CDATA[eBiz Merchandizing]]></category>
		<category><![CDATA[eBiz Promo & Pricing]]></category>
		<category><![CDATA[consideration problems]]></category>
		<category><![CDATA[Decrease in consideration]]></category>
		<category><![CDATA[unexplicable drop in consideration.]]></category>

		<guid isPermaLink="false">http://philiphallenborg.wordpress.com/?p=69</guid>
		<description><![CDATA[For an understanding of consideration please check previous article here. I often come across situations where overall convergence of customers on the site suddenly goes down. Many react negatively and perceive the attractiveness of offer and pricing as the key &#8230; <a href="http://philiphallenborg.com/2008/03/11/if-your-consideration-is-going-south-check-the-distribution-of-your-leads/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&amp;blog=2924983&amp;post=69&amp;subd=philiphallenborg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Phil</media:title>
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