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	<title>The Online CMO by Philip Hallenborg &#187; eBiz Payment &#38; Checkout</title>
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	<description>Online marketing and ebusiness management, strategy and optimization.</description>
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		<title>The Online CMO by Philip Hallenborg &#187; eBiz Payment &#38; Checkout</title>
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		<title>Multivariate testing &#8211; the new buzz</title>
		<link>http://philiphallenborg.com/2008/03/14/multivariate-testing-the-new-buzz/</link>
		<comments>http://philiphallenborg.com/2008/03/14/multivariate-testing-the-new-buzz/#comments</comments>
		<pubDate>Fri, 14 Mar 2008 12:00:11 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[eBiz Merchandizing]]></category>
		<category><![CDATA[eBiz Payment & Checkout]]></category>
		<category><![CDATA[eBiz Promo & Pricing]]></category>
		<category><![CDATA[eBiz Upsell- & Crossell]]></category>
		<category><![CDATA[A/B testing]]></category>
		<category><![CDATA[merchandizing]]></category>
		<category><![CDATA[Mulivariate testing]]></category>
		<category><![CDATA[optimization of site]]></category>
		<category><![CDATA[pathing and KPIs.]]></category>

		<guid isPermaLink="false">http://philiphallenborg.com/?p=72</guid>
		<description><![CDATA[Despite many weeks of resistance, I had to yield to team pressure and start learning about the latest buzz word in site and offer development: multivariate testing (MVT). Apparently good old split testing (A/B)  is no longer good enough. Jupiter Research state in a report from 2006 “Multivariate Testing and Site Optimization, STO-06-C06” that “Thirty-two [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=72&subd=philiphallenborg&ref=&feed=1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Phil</media:title>
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		<title>Seperate different levels of conversion!</title>
		<link>http://philiphallenborg.com/2008/03/10/seperate-different-levels-of-conversion/</link>
		<comments>http://philiphallenborg.com/2008/03/10/seperate-different-levels-of-conversion/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 08:00:18 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[eBiz Merchandizing]]></category>
		<category><![CDATA[eBiz Payment & Checkout]]></category>
		<category><![CDATA[Different levels of conversion]]></category>
		<category><![CDATA[store conversion]]></category>
		<category><![CDATA[visit consideration and convergence.]]></category>

		<guid isPermaLink="false">http://philiphallenborg.wordpress.com/?p=67</guid>
		<description><![CDATA[Most managers of e-businesses need to address multiple levels of visit to business transformation or &#8220;conversion&#8221;. In most businesses I would recommend to measure multiple levels of conversion e.g. store conversion, basket conversion etc.   In my business we separate the generic browsing traffic from the traffic that continues to the configuration/ basket layers. We [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=67&subd=philiphallenborg&ref=&feed=1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Phil</media:title>
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		<title>Estimating the Cost of a Threshold Upsell Offer</title>
		<link>http://philiphallenborg.com/2008/03/01/estimating-the-cost-of-a-threshold-upsell-offer/</link>
		<comments>http://philiphallenborg.com/2008/03/01/estimating-the-cost-of-a-threshold-upsell-offer/#comments</comments>
		<pubDate>Sat, 01 Mar 2008 12:00:10 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[eBiz Payment & Checkout]]></category>
		<category><![CDATA[eBiz Promo & Pricing]]></category>
		<category><![CDATA[eBiz Upsell- & Crossell]]></category>
		<category><![CDATA[online promos]]></category>
		<category><![CDATA[threshold offers]]></category>
		<category><![CDATA[Threshold promos]]></category>
		<category><![CDATA[thresholding]]></category>

		<guid isPermaLink="false">http://philiphallenborg.wordpress.com/?p=44</guid>
		<description><![CDATA[When designing promos in your business there are an infinite number of options. The standard considerations are balancing units, margins and average revenue per order in your chosen area of incentive. The tools to do this are many. This article will address one of these tools namely what I call &#8220;thresholding&#8221;. By thresholding I mean [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=44&subd=philiphallenborg&ref=&feed=1" />]]></description>
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			<media:title type="html">Phil</media:title>
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		<title>Optimizing Cash Conversion &#8211; Look at your Payment Options</title>
		<link>http://philiphallenborg.com/2008/02/20/optimizing-cash-conversion-look-at-your-payment-options/</link>
		<comments>http://philiphallenborg.com/2008/02/20/optimizing-cash-conversion-look-at-your-payment-options/#comments</comments>
		<pubDate>Wed, 20 Feb 2008 12:00:57 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[eBiz Management]]></category>
		<category><![CDATA[eBiz Payment & Checkout]]></category>
		<category><![CDATA[eBiz Processes]]></category>
		<category><![CDATA[bank transfer]]></category>
		<category><![CDATA[Cash conversion in online]]></category>
		<category><![CDATA[credit card]]></category>
		<category><![CDATA[invoicing]]></category>
		<category><![CDATA[leasing.]]></category>
		<category><![CDATA[optimizing payment methods]]></category>
		<category><![CDATA[pay pal]]></category>

		<guid isPermaLink="false">http://philiphallenborg.wordpress.com/?p=51</guid>
		<description><![CDATA[Any entrepreneur knows that sales are worth nothing until they are converted into cash. In a technical accounting term this is referred to as cash convergence cycle, CCC.   The cash convergence cycle gives us  business managers some important direction on how to look at our business. The diagram above is applicable to physical goods selling [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=51&subd=philiphallenborg&ref=&feed=1" />]]></description>
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