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	<title>The Online CMO by Philip Hallenborg &#187; eBiz Merchandizing</title>
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	<description>Online marketing and ebusiness management, strategy and optimization.</description>
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		<title>The Online CMO by Philip Hallenborg &#187; eBiz Merchandizing</title>
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		<title>Cessna Campaign Sites Go AWOL</title>
		<link>http://philiphallenborg.com/2008/11/01/cessna-campaign-sites-go-awol/</link>
		<comments>http://philiphallenborg.com/2008/11/01/cessna-campaign-sites-go-awol/#comments</comments>
		<pubDate>Sat, 01 Nov 2008 09:46:28 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[eBiz Demand Generation]]></category>
		<category><![CDATA[eBiz Management]]></category>
		<category><![CDATA[eBiz Merchandizing]]></category>
		<category><![CDATA[eBiz News and Trends]]></category>
		<category><![CDATA[eBiz Promo & Pricing]]></category>
		<category><![CDATA[Brand threat from broken links]]></category>
		<category><![CDATA[Cessna broken links]]></category>
		<category><![CDATA[Cessna campaign site linking to adult material.]]></category>
		<category><![CDATA[Mismanagement of landing pages.]]></category>
		<category><![CDATA[Risks with broken links]]></category>

		<guid isPermaLink="false">http://philiphallenborg.wordpress.com/?p=148</guid>
		<description><![CDATA[One of my greatest interests in life is flying and aviation. Clicking on global aircraft manufacturer Cessna&#8217;s Caravan campaign site www.caravanpostcards.com I was faced with an interesting selection of linked pics below: From left to right these pictures link to: http://www.conquerjungles.com/ http://www.landtrophybass.com/ http://www.flywithdragons.com/ In all cases I expected eye candy in the form of high resolution [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=148&subd=philiphallenborg&ref=&feed=1" />]]></description>
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			<media:title type="html">Phil</media:title>
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		<title>From Big to Nano &#8211; Visualisation on the Rise</title>
		<link>http://philiphallenborg.com/2008/05/23/from-big-to-nano-visualisation-on-the-rise/</link>
		<comments>http://philiphallenborg.com/2008/05/23/from-big-to-nano-visualisation-on-the-rise/#comments</comments>
		<pubDate>Fri, 23 May 2008 06:00:20 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[eBiz Big Picture]]></category>
		<category><![CDATA[eBiz Merchandizing]]></category>
		<category><![CDATA[eBiz News and Trends]]></category>
		<category><![CDATA[eBiz Upsell- & Crossell]]></category>
		<category><![CDATA[Online visualisation increases differentiation.]]></category>
		<category><![CDATA[Visualisation in ecommerce.]]></category>
		<category><![CDATA[Visualisation offers an online margin opportunity.]]></category>

		<guid isPermaLink="false">http://philiphallenborg.wordpress.com/?p=113</guid>
		<description><![CDATA[In a previous blog I discussed a publication from WPP on some key trends and changes in 2008. One of the top trends are coined &#8220;From big to nano&#8221;. The report points to some key developments supporting this statement e.g. mini vehicles, micro credit, small media formats and devices, renting and lending as opposed to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=113&subd=philiphallenborg&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Phil</media:title>
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		<title>Support requests dominate Internal Search.</title>
		<link>http://philiphallenborg.com/2008/04/17/support-requests-dominate-internal-search/</link>
		<comments>http://philiphallenborg.com/2008/04/17/support-requests-dominate-internal-search/#comments</comments>
		<pubDate>Thu, 17 Apr 2008 12:00:47 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[eBiz Merchandizing]]></category>
		<category><![CDATA[eBiz News and Trends]]></category>
		<category><![CDATA[eBiz Strategy]]></category>
		<category><![CDATA[Key findings of internal search.]]></category>
		<category><![CDATA[The importance of internal search.]]></category>
		<category><![CDATA[Tracking customer needs with internal search.]]></category>

		<guid isPermaLink="false">http://philiphallenborg.wordpress.com/?p=91</guid>
		<description><![CDATA[I just did a quick check on what search words are most prominent in internal search. Some interesting stuff came out of the analysis.   1)      By far the biggest group of searches are aimed at support needs. Customers searching for drivers and software information were the biggest users of internal search. 2)      Market communication/ [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=91&subd=philiphallenborg&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Phil</media:title>
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		<title>What functionality to prioritize on your site?</title>
		<link>http://philiphallenborg.com/2008/04/15/what-functionality-to-prioritize-on-your-site/</link>
		<comments>http://philiphallenborg.com/2008/04/15/what-functionality-to-prioritize-on-your-site/#comments</comments>
		<pubDate>Tue, 15 Apr 2008 13:30:37 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[eBiz Management]]></category>
		<category><![CDATA[eBiz Merchandizing]]></category>
		<category><![CDATA[eBiz Strategy]]></category>
		<category><![CDATA[Ranking of most important features on your site.]]></category>
		<category><![CDATA[Top 10 functionality to offer your customers.]]></category>

		<guid isPermaLink="false">http://philiphallenborg.wordpress.com/?p=84</guid>
		<description><![CDATA[I have several times pointed out in this blog how important it is to get the basics right. I would summarize them as easy to access products and services, good pictures with proprietary descriptions, easy check out with most common payment methods and clarity on delivery time (and if applicable inventory updates).   As you [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=84&subd=philiphallenborg&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Phil</media:title>
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		<title>Multivariate testing &#8211; the new buzz</title>
		<link>http://philiphallenborg.com/2008/03/14/multivariate-testing-the-new-buzz/</link>
		<comments>http://philiphallenborg.com/2008/03/14/multivariate-testing-the-new-buzz/#comments</comments>
		<pubDate>Fri, 14 Mar 2008 12:00:11 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[eBiz Merchandizing]]></category>
		<category><![CDATA[eBiz Payment & Checkout]]></category>
		<category><![CDATA[eBiz Promo & Pricing]]></category>
		<category><![CDATA[eBiz Upsell- & Crossell]]></category>
		<category><![CDATA[A/B testing]]></category>
		<category><![CDATA[merchandizing]]></category>
		<category><![CDATA[Mulivariate testing]]></category>
		<category><![CDATA[optimization of site]]></category>
		<category><![CDATA[pathing and KPIs.]]></category>

		<guid isPermaLink="false">http://philiphallenborg.com/?p=72</guid>
		<description><![CDATA[Despite many weeks of resistance, I had to yield to team pressure and start learning about the latest buzz word in site and offer development: multivariate testing (MVT). Apparently good old split testing (A/B)  is no longer good enough. Jupiter Research state in a report from 2006 “Multivariate Testing and Site Optimization, STO-06-C06” that “Thirty-two [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=72&subd=philiphallenborg&ref=&feed=1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Phil</media:title>
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