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	<title>The Online CMO by Philip Hallenborg &#187; eBiz Management</title>
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	<description>Online marketing and ebusiness management, strategy and optimization.</description>
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		<title>The Online CMO by Philip Hallenborg &#187; eBiz Management</title>
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		<title>Renodling av sökaffären pressade affiliatemarknaden 2009</title>
		<link>http://philiphallenborg.com/2010/05/20/renodling-av-sokaffaren-pressade-affiliatemarknaden-2009/</link>
		<comments>http://philiphallenborg.com/2010/05/20/renodling-av-sokaffaren-pressade-affiliatemarknaden-2009/#comments</comments>
		<pubDate>Thu, 20 May 2010 10:05:07 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[eBiz Affiliation]]></category>
		<category><![CDATA[eBiz Big Picture]]></category>
		<category><![CDATA[eBiz Demand Generation]]></category>
		<category><![CDATA[eBiz Management]]></category>
		<category><![CDATA[eBiz News and Trends]]></category>
		<category><![CDATA[eBiz Strategy]]></category>
		<category><![CDATA[Sökordsaffiliates]]></category>
		<category><![CDATA[Affiliatemarknaden 2009]]></category>
		<category><![CDATA[Sökordsmarknadsföring ett viktigt komplement till affiliatenätverken]]></category>
		<category><![CDATA[Rätt kanaler]]></category>

		<guid isPermaLink="false">http://philiphallenborg.com/?p=302</guid>
		<description><![CDATA[Det har inte undgått någon att sökordsmarknadsföringen eller &#8220;Search Engine Marketing&#8221; tagit stor andel av marknadsbudgettar och onlinebudgettar senaste åren. Enligt den senaste mediabyråbarometern (18/5-2010) växte sökinvesteringen med +27% årsvis.   Växten drivs huvudsakligen av omfördelning av budgettar till online och onlineförsäljning  (inte tillväxt i ekonomin). Det rör sig främst om offline budgettar som läggs [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=302&subd=philiphallenborg&ref=&feed=1" />]]></description>
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			<media:title type="html">Phil</media:title>
		</media:content>

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			<media:title type="html">Mediab</media:title>
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		<item>
		<title>Nästa volymkanal i onlineportföljen &#8211; Leadsgenerering</title>
		<link>http://philiphallenborg.com/2010/02/06/nasta-volymkanal-i-onlineportfoljen-leadsgenerering/</link>
		<comments>http://philiphallenborg.com/2010/02/06/nasta-volymkanal-i-onlineportfoljen-leadsgenerering/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 09:13:02 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[eBiz Big Picture]]></category>
		<category><![CDATA[eBiz Channel Conflict]]></category>
		<category><![CDATA[eBiz Demand Generation]]></category>
		<category><![CDATA[eBiz Management]]></category>
		<category><![CDATA[eBiz News and Trends]]></category>
		<category><![CDATA[Leadsgenerering online - en kioskvältare.]]></category>
		<category><![CDATA[Komplettera onlineportföljen med leadsgenerering.]]></category>
		<category><![CDATA[Effektiva emailstrategier - det går att starta från 0.]]></category>
		<category><![CDATA[Driv mer volym online genom intresseformulär.]]></category>
		<category><![CDATA[Förbättra ROI i onlinekanalen med leadsgenerering.]]></category>

		<guid isPermaLink="false">http://philiphallenborg.com/?p=288</guid>
		<description><![CDATA[Förutom rena varumärkes/ awareness drivande annonsering i displayform har onlinemarknadsföringens hjärta fokuserat på försäljningar och avslut mot konsumentmarknaden. Det har drivits av ökad spårbarhet och data på användarnas aktivitet före och efter exponering av ett reklambudskap. Mest utveckling har skett på de områden där själva köpet eller aktiviteten utförs online t ex genom distributionsformer som [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=288&subd=philiphallenborg&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Phil</media:title>
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		<title>TradeDoubler, Microsoft och Schibsted &#8211; Konsolideringen ett faktum</title>
		<link>http://philiphallenborg.com/2010/02/06/tradedoubler-microsoft-och-schibsted-konsolideringen-ett-faktum/</link>
		<comments>http://philiphallenborg.com/2010/02/06/tradedoubler-microsoft-och-schibsted-konsolideringen-ett-faktum/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 08:35:32 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[eBiz Big Picture]]></category>
		<category><![CDATA[eBiz Demand Generation]]></category>
		<category><![CDATA[eBiz Management]]></category>
		<category><![CDATA[eBiz News and Trends]]></category>
		<category><![CDATA[Annonsnätverken i Sverige genomgår ytterligare konsolidering.]]></category>
		<category><![CDATA[Bonnier ansluter sina siter till annonsnätverk.]]></category>
		<category><![CDATA[Bonniers ledande siter ökar aktiviteter på osålt.]]></category>
		<category><![CDATA[Microsoft och TradeDoubler ökar annonsnätverksaktiviteter.]]></category>
		<category><![CDATA[Schibsteds Webtraffic får ökad konkurrens.]]></category>

		<guid isPermaLink="false">http://philiphallenborg.com/?p=283</guid>
		<description><![CDATA[I och med att Microsoft (Microsoft Media Network) tar en tydlig position inom nätverksannonsering och TradeDoubler Sverige i sitt senaste nyhetsbrev har offentliggjort fördjupade samarbeten med Bonniergruppens ledande siter så finns nu tre stora annonsnätverk i Sverige: TradeDoubler, Microsoft och Schibsted. Nätverken erbjuder olika lösningar och prisnivå men sammantaget kan man se några tydliga trender i utvecklingen: [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=283&subd=philiphallenborg&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Phil</media:title>
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		<title>Life not easy for Search Engine Marketers</title>
		<link>http://philiphallenborg.com/2010/01/19/life-not-easy-for-search-engine-marketers/</link>
		<comments>http://philiphallenborg.com/2010/01/19/life-not-easy-for-search-engine-marketers/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 16:10:19 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[eBiz Big Picture]]></category>
		<category><![CDATA[eBiz Demand Generation]]></category>
		<category><![CDATA[eBiz Management]]></category>
		<category><![CDATA[eBiz Strategy]]></category>
		<category><![CDATA[Consolidation to be expected in search engine marketing industry.]]></category>
		<category><![CDATA[Google makes it difficult for pure play search engine marketing players to survive.]]></category>
		<category><![CDATA[Search Engine Marketing firms need to diversify to survive.]]></category>
		<category><![CDATA[Search Engine Marketing Gross Margins are low.]]></category>
		<category><![CDATA[Search Engine Marketing not profitable.]]></category>

		<guid isPermaLink="false">http://philiphallenborg.com/?p=278</guid>
		<description><![CDATA[Search Engine Marketing Gross Margins are low. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=278&subd=philiphallenborg&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Phil</media:title>
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		<item>
		<title>Everyone wants to be the ad network middle man&#8230;</title>
		<link>http://philiphallenborg.com/2009/09/14/everyone-wants-to-be-the-ad-network-middle-man/</link>
		<comments>http://philiphallenborg.com/2009/09/14/everyone-wants-to-be-the-ad-network-middle-man/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 17:58:57 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[eBiz Big Picture]]></category>
		<category><![CDATA[eBiz Demand Generation]]></category>
		<category><![CDATA[eBiz International]]></category>
		<category><![CDATA[eBiz Management]]></category>
		<category><![CDATA[eBiz News and Trends]]></category>
		<category><![CDATA[eBiz Organizations]]></category>
		<category><![CDATA[Ad network exchange entrants face difficulties.]]></category>
		<category><![CDATA[Ad network or ad network exchange?]]></category>
		<category><![CDATA[Online marketing networks and exchanges.]]></category>
		<category><![CDATA[Protective actions from incumbent ad networks.]]></category>
		<category><![CDATA[The ad network exchange model.]]></category>

		<guid isPermaLink="false">http://philiphallenborg.com/?p=268</guid>
		<description><![CDATA[More and more often I come across companies that are trying to build ad network exchanges. They come from all parts of the world. Some of them are technology based but many are led by former ad network guys who are running with a new business idea. Typically, these market entrants will address big publishers with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=268&subd=philiphallenborg&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Phil</media:title>
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