<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>The Online CMO by Philip Hallenborg &#187; eBiz Globalization</title>
	<atom:link href="http://philiphallenborg.com/category/ebiz-globalization/feed/" rel="self" type="application/rss+xml" />
	<link>http://philiphallenborg.com</link>
	<description>Online marketing and ebusiness management, strategy and optimization.</description>
	<lastBuildDate>Sat, 06 Feb 2010 09:14:31 +0000</lastBuildDate>
	<generator>http://wordpress.com/</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<cloud domain='philiphallenborg.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://www.gravatar.com/blavatar/4066f247dbee6b96a2027449c243524b?s=96&#038;d=http://s2.wp.com/i/buttonw-com.png</url>
		<title>The Online CMO by Philip Hallenborg &#187; eBiz Globalization</title>
		<link>http://philiphallenborg.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://philiphallenborg.com/osd.xml" title="The Online CMO by Philip Hallenborg" />
	<atom:link rel='hub' href='http://philiphallenborg.com/?pushpress=hub'/>
		<item>
		<title>Time is up for keyword affiliates?</title>
		<link>http://philiphallenborg.com/2009/05/25/time-is-up-for-keyword-affiliates/</link>
		<comments>http://philiphallenborg.com/2009/05/25/time-is-up-for-keyword-affiliates/#comments</comments>
		<pubDate>Mon, 25 May 2009 20:25:17 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[eBiz Globalization]]></category>
		<category><![CDATA[eBiz Management]]></category>
		<category><![CDATA[eBiz Strategy]]></category>
		<category><![CDATA[Advertiser search know how changing online demand playing field.]]></category>
		<category><![CDATA[Affiliate programmes see less search mix.]]></category>
		<category><![CDATA[Keyword policies changed as advertisers take over search.]]></category>
		<category><![CDATA[Search affiliates in trouble?]]></category>

		<guid isPermaLink="false">http://philiphallenborg.com/?p=250</guid>
		<description><![CDATA[It seems more and more advertisers are choosing so called closed keyword policies i.e. they choose not to work with specialized affiliates that employ search engine marketing (SEM) tactics to drive traffic and make money on the difference between cost per click bids and cost per order rewards.
In many markets, savvy keyword affiliates can still make nice [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=250&subd=philiphallenborg&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://philiphallenborg.com/2009/05/25/time-is-up-for-keyword-affiliates/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7583330678e3b0cb709c67a7c0d921d2?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Phil</media:title>
		</media:content>
	</item>
		<item>
		<title>Recession hitting Average Order Values Online</title>
		<link>http://philiphallenborg.com/2009/05/05/recession-hitting-average-order-values-online/</link>
		<comments>http://philiphallenborg.com/2009/05/05/recession-hitting-average-order-values-online/#comments</comments>
		<pubDate>Tue, 05 May 2009 09:47:34 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[eBiz Affiliation]]></category>
		<category><![CDATA[eBiz Demand Generation]]></category>
		<category><![CDATA[eBiz Globalization]]></category>
		<category><![CDATA[eBiz International]]></category>
		<category><![CDATA[eBiz Management]]></category>
		<category><![CDATA[Average order values online hit by recession.]]></category>
		<category><![CDATA[Drivers of lower average order value online.]]></category>
		<category><![CDATA[Ecommerce slowing - driven by lower average order values.]]></category>

		<guid isPermaLink="false">http://philiphallenborg.com/?p=237</guid>
		<description><![CDATA[My colleague Åsa Lundell at TradeDoubler, www.tradedoubler.com and  www.digipedia.se, showed me some very interesting research on transaction volumes online. The research clearly highlights how average order values (AOVs) are trending down year to date.
What is even more interesting is that the order volumes themselves are not trending down. The number of orders are probably driven [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=237&subd=philiphallenborg&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://philiphallenborg.com/2009/05/05/recession-hitting-average-order-values-online/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7583330678e3b0cb709c67a7c0d921d2?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Phil</media:title>
		</media:content>
	</item>
		<item>
		<title>CPM, CPC and CPA Arbitrage- An Emerging Online Opportunity</title>
		<link>http://philiphallenborg.com/2009/03/06/cpm-cpc-and-cpa-arbitrage-an-emerging-online-opportunity/</link>
		<comments>http://philiphallenborg.com/2009/03/06/cpm-cpc-and-cpa-arbitrage-an-emerging-online-opportunity/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 15:29:15 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[eBiz Globalization]]></category>
		<category><![CDATA[eBiz International]]></category>
		<category><![CDATA[eBiz Management]]></category>
		<category><![CDATA[eBiz News and Trends]]></category>
		<category><![CDATA[eBiz Organizations]]></category>
		<category><![CDATA[eBiz Strategy]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[CPM and CPA as traded currencies.]]></category>
		<category><![CDATA[Online advertising arbitrage.]]></category>
		<category><![CDATA[Online market making.]]></category>

		<guid isPermaLink="false">http://philiphallenborg.com/?p=217</guid>
		<description><![CDATA[For most people, trading equals buying low and selling high. Typical traders will run there own stock or inventory and look for quick in and outs in any given market place.
In financial markets arbitrage is the practice of taking advantage of a price differential between two or more markets: striking a combination of matching deals [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=217&subd=philiphallenborg&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://philiphallenborg.com/2009/03/06/cpm-cpc-and-cpa-arbitrage-an-emerging-online-opportunity/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7583330678e3b0cb709c67a7c0d921d2?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Phil</media:title>
		</media:content>
	</item>
		<item>
		<title>Coffee Machine Chats Govern Globalized eBusinesses</title>
		<link>http://philiphallenborg.com/2008/03/10/coffee-machine-chats-govern-globalized-ebusinesses/</link>
		<comments>http://philiphallenborg.com/2008/03/10/coffee-machine-chats-govern-globalized-ebusinesses/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 12:00:27 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[eBiz Globalization]]></category>
		<category><![CDATA[eBiz International]]></category>
		<category><![CDATA[eBiz Organizations]]></category>
		<category><![CDATA[globalization in communication underlines importance of]]></category>
		<category><![CDATA[Informal chats more important than email]]></category>

		<guid isPermaLink="false">http://philiphallenborg.wordpress.com/?p=64</guid>
		<description><![CDATA[When I was 15, I used to work extra during the summer at UPS Stockholm (when it was called Seabourne). My father was the managing director for the company so I wasn&#8217;t exactly employed for my skill but more as a typical &#8220;gotta find my son a summer job&#8221; employee.
One of the things I used to do [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=64&subd=philiphallenborg&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://philiphallenborg.com/2008/03/10/coffee-machine-chats-govern-globalized-ebusinesses/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7583330678e3b0cb709c67a7c0d921d2?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Phil</media:title>
		</media:content>

		<media:content url="http://philiphallenborg.files.wordpress.com/2008/03/telex.jpg" medium="image">
			<media:title type="html">telex.jpg</media:title>
		</media:content>
	</item>
		<item>
		<title>Where do I test online applications in Europe?</title>
		<link>http://philiphallenborg.com/2008/03/07/61/</link>
		<comments>http://philiphallenborg.com/2008/03/07/61/#comments</comments>
		<pubDate>Fri, 07 Mar 2008 12:00:25 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[eBiz Big Picture]]></category>
		<category><![CDATA[eBiz Globalization]]></category>
		<category><![CDATA[eBiz International]]></category>
		<category><![CDATA[eBiz Management]]></category>
		<category><![CDATA[penetration and growth in Europe 2007.]]></category>
		<category><![CDATA[what are the most interesting European markets]]></category>
		<category><![CDATA[Where to test and develop online business in Europe]]></category>

		<guid isPermaLink="false">http://philiphallenborg.com/?p=61</guid>
		<description><![CDATA[The latest data from eMarketer gives us some hints about where the extended European on-line market is going in terms of penetration and  users. The first diagram suggests that Scandinavia and the Netherlands are the most developed connected European countries in the on-line space. 


However, Russia, Spain, Ireland and France are leading in terms of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=61&subd=philiphallenborg&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://philiphallenborg.com/2008/03/07/61/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7583330678e3b0cb709c67a7c0d921d2?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Phil</media:title>
		</media:content>

		<media:content url="http://philiphallenborg.files.wordpress.com/2008/03/statseuropeemarketere.png" medium="image">
			<media:title type="html">statseuropeemarketere.png</media:title>
		</media:content>

		<media:content url="http://philiphallenborg.files.wordpress.com/2008/03/picturestatsb.png" medium="image">
			<media:title type="html">picturestatsb.png</media:title>
		</media:content>
	</item>
	</channel>
</rss>