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	<title>The Online CMO by Philip Hallenborg &#187; eBiz Demand Generation</title>
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	<link>http://philiphallenborg.com</link>
	<description>Online marketing and ebusiness management, strategy and optimization.</description>
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		<title>The Online CMO by Philip Hallenborg &#187; eBiz Demand Generation</title>
		<link>http://philiphallenborg.com</link>
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		<title>What is what when online channels converge around results KPIs?</title>
		<link>http://philiphallenborg.com/2010/08/26/what-is-what-when-online-channels-converge-around-results-kpis/</link>
		<comments>http://philiphallenborg.com/2010/08/26/what-is-what-when-online-channels-converge-around-results-kpis/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 09:03:00 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[eBiz Affiliation]]></category>
		<category><![CDATA[eBiz Big Picture]]></category>
		<category><![CDATA[eBiz Demand Generation]]></category>
		<category><![CDATA[eBiz News and Trends]]></category>
		<category><![CDATA[Search players moving into affiliation]]></category>
		<category><![CDATA[convergence of online channels]]></category>
		<category><![CDATA[performance marketing breakthrough]]></category>
		<category><![CDATA[big agencies grabbing a piece of performance marketing]]></category>
		<category><![CDATA[consultancy fees a paradox in performance marketing]]></category>

		<guid isPermaLink="false">http://philiphallenborg.com/?p=347</guid>
		<description><![CDATA[There is a strong trend of consolidation in the area of performance marketing. What used to be specialized channels such as affiliation, email, search, and display is more and more becoming quite simply put &#8220;performance&#8221; . I have previously written &#8230; <a href="http://philiphallenborg.com/2010/08/26/what-is-what-when-online-channels-converge-around-results-kpis/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&amp;blog=2924983&amp;post=347&amp;subd=philiphallenborg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Phil</media:title>
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		<title>Genombrottet för annonsnätverken genom målgruppsstyrning (&#8220;targetting&#8221;)</title>
		<link>http://philiphallenborg.com/2010/06/14/genombrottet-for-annonsnatverken-genom-malgruppsstyrning-targetting/</link>
		<comments>http://philiphallenborg.com/2010/06/14/genombrottet-for-annonsnatverken-genom-malgruppsstyrning-targetting/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 09:51:37 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[eBiz Affiliation]]></category>
		<category><![CDATA[eBiz Big Picture]]></category>
		<category><![CDATA[eBiz Demand Generation]]></category>
		<category><![CDATA[eBiz Globalization]]></category>
		<category><![CDATA[eBiz News and Trends]]></category>
		<category><![CDATA[eBiz Strategy]]></category>
		<category><![CDATA[målgruppsstyrning i annonsnätverk]]></category>
		<category><![CDATA[annonsnätverk i Sverige]]></category>
		<category><![CDATA[framtiden för annonsnätverken]]></category>
		<category><![CDATA[retargetting ökar sin andel av spend]]></category>
		<category><![CDATA[genombrottet för annonsnätverken]]></category>

		<guid isPermaLink="false">http://philiphallenborg.com/?p=335</guid>
		<description><![CDATA[Annonsnätverken i Sverige har hittills haft begränsat genomslag om man ser till andel av den totala mediainvesteringen online. Enligt IRM stod online (och mobilt) för c:a 18% av mediainvesteringen 2009 (c:a 5 miljarder SEK totalt för Internet). Av det var c:a 1.7 miljarder eller 32% display/ bannerannonsering. Min gissning är att annonsnätverken i Sverige tillsammans har kommer att ha c:a 10% av den kakan 2010 d &#8230; <a href="http://philiphallenborg.com/2010/06/14/genombrottet-for-annonsnatverken-genom-malgruppsstyrning-targetting/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&amp;blog=2924983&amp;post=335&amp;subd=philiphallenborg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Phil</media:title>
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		<title>Renodling av sökaffären pressade affiliatemarknaden 2009</title>
		<link>http://philiphallenborg.com/2010/05/20/renodling-av-sokaffaren-pressade-affiliatemarknaden-2009/</link>
		<comments>http://philiphallenborg.com/2010/05/20/renodling-av-sokaffaren-pressade-affiliatemarknaden-2009/#comments</comments>
		<pubDate>Thu, 20 May 2010 10:05:07 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[eBiz Affiliation]]></category>
		<category><![CDATA[eBiz Big Picture]]></category>
		<category><![CDATA[eBiz Demand Generation]]></category>
		<category><![CDATA[eBiz Management]]></category>
		<category><![CDATA[eBiz News and Trends]]></category>
		<category><![CDATA[eBiz Strategy]]></category>
		<category><![CDATA[Sökordsaffiliates]]></category>
		<category><![CDATA[Affiliatemarknaden 2009]]></category>
		<category><![CDATA[Sökordsmarknadsföring ett viktigt komplement till affiliatenätverken]]></category>
		<category><![CDATA[Rätt kanaler]]></category>

		<guid isPermaLink="false">http://philiphallenborg.com/?p=302</guid>
		<description><![CDATA[Det har inte undgått någon att sökordsmarknadsföringen eller &#8220;Search Engine Marketing&#8221; tagit stor andel av marknadsbudgettar och onlinebudgettar senaste åren. Enligt den senaste mediabyråbarometern (18/5-2010) växte sökinvesteringen med +27% årsvis.   Växten drivs huvudsakligen av omfördelning av budgettar till online &#8230; <a href="http://philiphallenborg.com/2010/05/20/renodling-av-sokaffaren-pressade-affiliatemarknaden-2009/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&amp;blog=2924983&amp;post=302&amp;subd=philiphallenborg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Phil</media:title>
		</media:content>

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			<media:title type="html">Mediab</media:title>
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		<title>Nästa volymkanal i onlineportföljen &#8211; Leadsgenerering</title>
		<link>http://philiphallenborg.com/2010/02/06/nasta-volymkanal-i-onlineportfoljen-leadsgenerering/</link>
		<comments>http://philiphallenborg.com/2010/02/06/nasta-volymkanal-i-onlineportfoljen-leadsgenerering/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 09:13:02 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[eBiz Big Picture]]></category>
		<category><![CDATA[eBiz Channel Conflict]]></category>
		<category><![CDATA[eBiz Demand Generation]]></category>
		<category><![CDATA[eBiz Management]]></category>
		<category><![CDATA[eBiz News and Trends]]></category>
		<category><![CDATA[Leadsgenerering online - en kioskvältare.]]></category>
		<category><![CDATA[Komplettera onlineportföljen med leadsgenerering.]]></category>
		<category><![CDATA[Effektiva emailstrategier - det går att starta från 0.]]></category>
		<category><![CDATA[Driv mer volym online genom intresseformulär.]]></category>
		<category><![CDATA[Förbättra ROI i onlinekanalen med leadsgenerering.]]></category>

		<guid isPermaLink="false">http://philiphallenborg.com/?p=288</guid>
		<description><![CDATA[Förutom rena varumärkes/ awareness drivande annonsering i displayform har onlinemarknadsföringens hjärta fokuserat på försäljningar och avslut mot konsumentmarknaden. Det har drivits av ökad spårbarhet och data på användarnas aktivitet före och efter exponering av ett reklambudskap. Mest utveckling har skett &#8230; <a href="http://philiphallenborg.com/2010/02/06/nasta-volymkanal-i-onlineportfoljen-leadsgenerering/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&amp;blog=2924983&amp;post=288&amp;subd=philiphallenborg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Phil</media:title>
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		<title>TradeDoubler, Microsoft och Schibsted &#8211; Konsolideringen ett faktum</title>
		<link>http://philiphallenborg.com/2010/02/06/tradedoubler-microsoft-och-schibsted-konsolideringen-ett-faktum/</link>
		<comments>http://philiphallenborg.com/2010/02/06/tradedoubler-microsoft-och-schibsted-konsolideringen-ett-faktum/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 08:35:32 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[eBiz Big Picture]]></category>
		<category><![CDATA[eBiz Demand Generation]]></category>
		<category><![CDATA[eBiz Management]]></category>
		<category><![CDATA[eBiz News and Trends]]></category>
		<category><![CDATA[Microsoft och TradeDoubler ökar annonsnätverksaktiviteter.]]></category>
		<category><![CDATA[Schibsteds Webtraffic får ökad konkurrens.]]></category>
		<category><![CDATA[Bonnier ansluter sina siter till annonsnätverk.]]></category>
		<category><![CDATA[Bonniers ledande siter ökar aktiviteter på osålt.]]></category>
		<category><![CDATA[Annonsnätverken i Sverige genomgår ytterligare konsolidering.]]></category>

		<guid isPermaLink="false">http://philiphallenborg.com/?p=283</guid>
		<description><![CDATA[I och med att Microsoft (Microsoft Media Network) tar en tydlig position inom nätverksannonsering och TradeDoubler Sverige i sitt senaste nyhetsbrev har offentliggjort fördjupade samarbeten med Bonniergruppens ledande siter så finns nu tre stora annonsnätverk i Sverige: TradeDoubler, Microsoft och Schibsted. Nätverken &#8230; <a href="http://philiphallenborg.com/2010/02/06/tradedoubler-microsoft-och-schibsted-konsolideringen-ett-faktum/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&amp;blog=2924983&amp;post=283&amp;subd=philiphallenborg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Phil</media:title>
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