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	<title>The Online CMO by Philip Hallenborg &#187; eBiz Affiliation</title>
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	<description>Online marketing and ebusiness management, strategy and optimization.</description>
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		<title>The Online CMO by Philip Hallenborg &#187; eBiz Affiliation</title>
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		<title>Genombrottet för annonsnätverken genom målgruppsstyrning (&#8220;targetting&#8221;)</title>
		<link>http://philiphallenborg.com/2010/06/14/genombrottet-for-annonsnatverken-genom-malgruppsstyrning-targetting/</link>
		<comments>http://philiphallenborg.com/2010/06/14/genombrottet-for-annonsnatverken-genom-malgruppsstyrning-targetting/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 09:51:37 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[eBiz Affiliation]]></category>
		<category><![CDATA[eBiz Big Picture]]></category>
		<category><![CDATA[eBiz Demand Generation]]></category>
		<category><![CDATA[eBiz Globalization]]></category>
		<category><![CDATA[eBiz News and Trends]]></category>
		<category><![CDATA[eBiz Strategy]]></category>
		<category><![CDATA[målgruppsstyrning i annonsnätverk]]></category>
		<category><![CDATA[annonsnätverk i Sverige]]></category>
		<category><![CDATA[framtiden för annonsnätverken]]></category>
		<category><![CDATA[retargetting ökar sin andel av spend]]></category>
		<category><![CDATA[genombrottet för annonsnätverken]]></category>

		<guid isPermaLink="false">http://philiphallenborg.com/?p=335</guid>
		<description><![CDATA[Annonsnätverken i Sverige har hittills haft begränsat genomslag om man ser till andel av den totala mediainvesteringen online. Enligt IRM stod online (och mobilt) för c:a 18% av mediainvesteringen 2009 (c:a 5 miljarder SEK totalt för Internet). Av det var c:a 1.7 miljarder eller 32% display/ bannerannonsering. Min gissning är att annonsnätverken i Sverige tillsammans har kommer att ha c:a 10% av den kakan 2010 d v s runt 200 miljoner SEK. Det kanske är lågt räknat. Det är min uppfattning att det pågår ett skifte just nu. Från att ha [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=335&subd=philiphallenborg&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Phil</media:title>
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		<title>Renodling av sökaffären pressade affiliatemarknaden 2009</title>
		<link>http://philiphallenborg.com/2010/05/20/renodling-av-sokaffaren-pressade-affiliatemarknaden-2009/</link>
		<comments>http://philiphallenborg.com/2010/05/20/renodling-av-sokaffaren-pressade-affiliatemarknaden-2009/#comments</comments>
		<pubDate>Thu, 20 May 2010 10:05:07 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[eBiz Affiliation]]></category>
		<category><![CDATA[eBiz Big Picture]]></category>
		<category><![CDATA[eBiz Demand Generation]]></category>
		<category><![CDATA[eBiz Management]]></category>
		<category><![CDATA[eBiz News and Trends]]></category>
		<category><![CDATA[eBiz Strategy]]></category>
		<category><![CDATA[Sökordsaffiliates]]></category>
		<category><![CDATA[Affiliatemarknaden 2009]]></category>
		<category><![CDATA[Sökordsmarknadsföring ett viktigt komplement till affiliatenätverken]]></category>
		<category><![CDATA[Rätt kanaler]]></category>

		<guid isPermaLink="false">http://philiphallenborg.com/?p=302</guid>
		<description><![CDATA[Det har inte undgått någon att sökordsmarknadsföringen eller &#8220;Search Engine Marketing&#8221; tagit stor andel av marknadsbudgettar och onlinebudgettar senaste åren. Enligt den senaste mediabyråbarometern (18/5-2010) växte sökinvesteringen med +27% årsvis.   Växten drivs huvudsakligen av omfördelning av budgettar till online och onlineförsäljning  (inte tillväxt i ekonomin). Det rör sig främst om offline budgettar som läggs [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=302&subd=philiphallenborg&ref=&feed=1" />]]></description>
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			<media:title type="html">Phil</media:title>
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			<media:title type="html">Mediab</media:title>
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		<title>Beware of false attribution of online sales!</title>
		<link>http://philiphallenborg.com/2009/06/04/beware-of-false-attribution-of-online-sales/</link>
		<comments>http://philiphallenborg.com/2009/06/04/beware-of-false-attribution-of-online-sales/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 20:36:06 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[eBiz Affiliation]]></category>
		<category><![CDATA[eBiz Demand Generation]]></category>
		<category><![CDATA[eBiz Management]]></category>
		<category><![CDATA[Accounting for performance in affiliate programmes.]]></category>
		<category><![CDATA[Don't pay twice for the same sale.]]></category>
		<category><![CDATA[How affiliate performance is credited.]]></category>
		<category><![CDATA[iSales vs. Sales.]]></category>
		<category><![CDATA[Marketing ROI on affiliate programmes.]]></category>
		<category><![CDATA[Online sale attribution conflict.]]></category>
		<category><![CDATA[Pitfalls in affiliate marketing.]]></category>
		<category><![CDATA[ROI misrepresentation.]]></category>

		<guid isPermaLink="false">http://philiphallenborg.com/?p=253</guid>
		<description><![CDATA[Any effective ROI assessment of online demand generation needs to be based on some form of tracking. The preferred method for understanding where the originating customer of a sale was exposed to the marketing message/ creative is the &#8220;cookie&#8221; i.e. a small text file sent via the browser to the computer at the place of exposure. When the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=253&subd=philiphallenborg&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Phil</media:title>
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		<title>Recession hitting Average Order Values Online</title>
		<link>http://philiphallenborg.com/2009/05/05/recession-hitting-average-order-values-online/</link>
		<comments>http://philiphallenborg.com/2009/05/05/recession-hitting-average-order-values-online/#comments</comments>
		<pubDate>Tue, 05 May 2009 09:47:34 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[eBiz Affiliation]]></category>
		<category><![CDATA[eBiz Demand Generation]]></category>
		<category><![CDATA[eBiz Globalization]]></category>
		<category><![CDATA[eBiz International]]></category>
		<category><![CDATA[eBiz Management]]></category>
		<category><![CDATA[Average order values online hit by recession.]]></category>
		<category><![CDATA[Drivers of lower average order value online.]]></category>
		<category><![CDATA[Ecommerce slowing - driven by lower average order values.]]></category>

		<guid isPermaLink="false">http://philiphallenborg.com/?p=237</guid>
		<description><![CDATA[My colleague Åsa Lundell at TradeDoubler, www.tradedoubler.com and  www.digipedia.se, showed me some very interesting research on transaction volumes online. The research clearly highlights how average order values (AOVs) are trending down year to date. What is even more interesting is that the order volumes themselves are not trending down. The number of orders are probably [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=237&subd=philiphallenborg&ref=&feed=1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Phil</media:title>
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		<item>
		<title>If your consideration is going south, check the distribution of your leads!</title>
		<link>http://philiphallenborg.com/2008/03/11/if-your-consideration-is-going-south-check-the-distribution-of-your-leads/</link>
		<comments>http://philiphallenborg.com/2008/03/11/if-your-consideration-is-going-south-check-the-distribution-of-your-leads/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 12:00:11 +0000</pubDate>
		<dc:creator>philiphallenborg</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[eBiz Affiliation]]></category>
		<category><![CDATA[eBiz Demand Generation]]></category>
		<category><![CDATA[eBiz Merchandizing]]></category>
		<category><![CDATA[eBiz Promo & Pricing]]></category>
		<category><![CDATA[consideration problems]]></category>
		<category><![CDATA[Decrease in consideration]]></category>
		<category><![CDATA[unexplicable drop in consideration.]]></category>

		<guid isPermaLink="false">http://philiphallenborg.wordpress.com/?p=69</guid>
		<description><![CDATA[For an understanding of consideration please check previous article here. I often come across situations where overall convergence of customers on the site suddenly goes down. Many react negatively and perceive the attractiveness of offer and pricing as the key issue. My key message for today: if the downfall comes from consideration, and your conversion [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=philiphallenborg.com&blog=2924983&post=69&subd=philiphallenborg&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Phil</media:title>
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