The Online CMO by Philip Hallenborg

When every day operations consume 110% of your available time it is difficult to find the opportunity to reflect and learn. This blog is my attempt to spend a couple of hours every week i.e. “green-time” learning from my own and others’ experiences in the on-line business field. It is not intended to be an authority in thought and fact but rather an open discussion forum where my articles stimulate the reader to dialogue, further reading and reflection. Of course, I also hope to increase my awareness and exposure in the social networking field.

I have worked most of my life in the on-line space. I used to run Dell’s on-line business in the Nordics (Sweden, Denmark, Norway) and the Benelux (Netherlands and Belgium). Thereafter I led the EMEA Online Marketing Communications team for our small and medium business division (SMB). Today, I am the country manager of TradeDoubler Sweden.

This weblog purely represents my own voice. I am the sole sender of the messages herein and I write as a private individual, not as a TradeDoubler employee or representative. I am NOT acting as a delegate of TradeDoubler. Any queries with regards to TradeDoubler, its business or similar should go through normal press spokesmen or customer service channels.

I am grateful for your participation, engagement and feed back.

Sincerely,

Philip