Soon one quarter in to the dreaded year of financial crisis, I believe I am starting to detect a pattern. It seems that transactions are slowing down somewhat affecting affiliate programmes in general. Nevertheless, it seems online display spend is still strong and growing.
My hunch is that several big offline advertisers are moving budgets quickly into the digital space in search of better ROI. So overall the picture following the first little bit of 2009 seems reasonable for the online advertising industry and I am becoming increasingly bullish about online advertising 2009 vs. bleak projections from the past six months.
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