One of my greatest interests in life is flying and aviation. Clicking on global aircraft manufacturer Cessna’s Caravan campaign site www.caravanpostcards.com I was faced with an interesting selection of linked pics below:
From left to right these pictures link to:
In all cases I expected eye candy in the form of high resolution pics and videos of Cessna’s Caravan aircraft. But to my disappointment – these sites seem to have gone AWOL (absent without leave 
. The two first link to rogue landing pages that I assume are not owner by Cessna.
Without going into to much detail find below the interesting selections I was prompted with clicking conquerjungles:
Of course I have nothing against Latin or Vietnamese girls. But clearly this is a good example of how broken links and rogue campaign site links will decrease your overall market communication effectiveness as you, much like Cessna, maybe paying for my clicks. What is even worse than the potential loss of sale and poor customer experience is that this hurts the Cessna brand. And I imagine our friends at Cessna have no clue this is going on.
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.