http://philiphallenborg.com/2008/10/30/the-cost-per-action-model-a-recession-winner/ Online marketing and ebusiness management, strategy and optimization. Fri, 27 Aug 2010 11:26:11 +0000 hourly 1 http://wordpress.com/ http://philiphallenborg.com/2008/10/30/the-cost-per-action-model-a-recession-winner/#comment-40 Survival Strategies for Downturn « The Online CMO by Philip Hallenborg Tue, 18 Nov 2008 14:36:08 +0000 http://philiphallenborg.wordpress.com/?p=144#comment-40 [...] In practice, it is virtually impossible to get senior level buy in on brand spend in this environment. In my view, the best levers to pull at this very time are the affiliate and email levers (in fairness Ramsey mentions email in his forth reco: Stay close to customers). I have previously commented on some interesting aspects of the CPA model in times of recession. [...] [...] In practice, it is virtually impossible to get senior level buy in on brand spend in this environment. In my view, the best levers to pull at this very time are the affiliate and email levers (in fairness Ramsey mentions email in his forth reco: Stay close to customers). I have previously commented on some interesting aspects of the CPA model in times of recession. [...]

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