The Online CMO by Philip Hallenborg

In a recent publications from WPP titled “Change Bite: 10 changes for 2008” you will find a lot of food for thought on where the online landscape is going given some important “from…to…” trends:

1.From China farmland to world stage

2.From global village to local planet

3.From big to nano

4.From fixed pricing to opt-in pricing

5.From basic to premiumnization

6.From DIY to MIT

7.From buying to guilt offsetting

8.From green to blue

9.From social networking to we-commerce

10.From virtual to wiirtual

There are some bold predictions in there but in my view a very good summary of the key trends right now captured in a very accessible format. Happy reading.