In a previous blog I discussed a publication from WPP on some key trends and changes in 2008. One of the top trends are coined “From big to nano”. The report points to some key developments supporting this statement e.g. mini vehicles, micro credit, small media formats and devices, renting and lending as opposed to owning and You-tube type “minisodes” (small episodes).
The report continues to say that in a world of information overload, nano also means the power of visualization i.e. transforming vast amounts of information into an aesthetic essence (see screenshot below from WPPs presentation).
Now what on earth does this have to do with ecommerce? Adobe Scene7 knows!
During this week’s eCommerce Conference in Stockholm, Adobes subsidiary Scene7 were key note speakers on the Visualization topic in general and Rich Media in specific.
In a brief Interview with the Swedish edition of Internetworld (2008-05-21, IDC), Scene7′s Jeff Hunt explained how Scene7 helps e-retailers’ customers visualize physical products on-line. Hunt explained some of the key principles behind the technology and named a number of key characteristics:
- A visualization application contains nice images (many with high resolution) and a lot of information.
- It presents the product in an engaging and interactive way (zoom features etc).
- It offers options to “mix and match” i.e. combining two products in one setting etc.
When kept at a reasonable level, i.e. let us try to avoid a new boo.com, it is my view that this contributes to differentiation and margin$. Visualisation offers extended customization and personalization options that are much needed to further increase customer experience and convergence on-line.
So if both WPP and Adobe are talking about Visualisation I think we need to be open for suggestions!
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