The Online CMO by Philip Hallenborg

As e-commerce continues to grow, Dagens Nyheter, Sweden’s leading newspaper, today published Handelns utredningsinstitut’s and Posten’s (Swedish Retail Institute and Swedish Postal Services respectively) top tips and tricks to increase sales on-line. You will recognize many of them from topics previously discussed in this blog.

1. Maintain a simple and easily navigated site.
2. Use images extensively and display clear product information:
3. Improve design so to capture the users attention:
4. Offer multiple payment methods (the most popular ones).
5. Offer secure credit card payment.
6. Implement credit worthiness checks on all customers asking for invoicing.
7. Swift delivery – max 3 days.
8. Inform customer of exact delivery date – preferably at point of sale.
9. Tier shipping alternatives so to offer express at higher cost.
10. Acquire happy customers – important in marketing [my comment: "no kidding"]
11. Deploy search engine optimization methods
12. Use email marketing and newsletters