Having seen a big e-commerce organization from the inside it strikes me that there is no uniform software or support tool for having merchandising (publishing), brand (portfolio and product updates) and execution (database functionality, pricing engines and execution) work together. A typical e-commerce system will support updates of merchandising (HTML code) and change of price. As this is updated in the database, publishing will automatically follow.
Nevertheless, the key here is a tool that supports a process before go live. What steps need to be finalized? Where is the publishing work stuck? How fast do we execute the chain of events and where does the bottle neck sit?
I anticipate more and more organizations asking for something like this in a near future as complexities with increasing widgets, functionalities, formats, products and pricing set special requirements on robust processes.
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