Just saw an affiliate offer from Plaboy on the Pepperjam network. The offer from Playboy Store was in line with market offers in general. However, there was one small difference of course – the merchandizing creatives. Pepperjam representatives comment the offer:
“My Two Cents: These creatives are sure to have incredible conversion rates! Get out of our way - Pepperjam Network is on fire!!!!!!!!!!!!!!!! LOL!”.
It if funny how adult related content seems to differ so much from the norm.
Many years ago I was building the first broadband content offering for the biggest telco in Scandinavia. On one occasion there was a meeting between adult content mega player “Private” (Nasdaq: PRVT) and the telco to look into on-demand distribution of adult content via broadband.
The most interesting part of that meeting was when the telco representatives asked Private for input on their business case. The telco was looking for specific forecast and growth numbers. Private representatives just laughed and said “don’t worry…it [demand] will exceed your wildest expectations”.
I guess some eBiz managers have an easy life….
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