A recurring pattern that I see in my data is that the correlation between price and conversion increases with proximity to check out. I am referring to a normally negative correlation suggesting that the lower price I charge, the higher the conversion.
What I am trying to understand is whether the negative correlation between price and checkout in the final stages, compared to the lower negative correlation (same data set) in early browse layers, can be explained by the simple fact that the proportion of users that are looking to buy in the earlier stages is much lower. Of course it can also be driven by the distribution of demand gen sources e.g. affiliates with lower conversion than email leads.
Suggestions anyone?
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.